Your Big Sky Country Multiple Listing Service membership, when explained clearly and simply, can make you look awesome to consumers.
How do we know? Well, we did the research and tested it out.
Turns out only 24% of consumers have even a vague notion of what the Multiple Listing Service is, let alone how it benefits them. But...when you explain it in non-industry language, they get it — big time.
You probably don’t talk much to clients and prospects about how the Multiple Listing Service helps you do what you do. It’s an essential tool you rely upon, but maybe take for granted.
We get that. But it’s a missed opportunity.
Right now, new tech companies and “disruptors,” are challenging your value, and telling consumers an incomplete story about how the real estate market works.
We want to help you tell your story more completely by giving you the tools to communicate how you use the Multiple Listing Service to do what you do.
In partnership with the Council of Multiple Listing Service (CMLS), the Big Sky Country MLS has announced a new a campaign — In The Know™ — to educate buyers, sellers and owners about the Multiple Listing Service and how it enhances your value, as their agent.
This campaign highlights two key truths they should know:
- That fully informed real estate decisions based on complete and impartial information are possible only through your guidance and your access to the Multiple Listing Service.
- That an open marketplace, where professionals like you work together on a neutral platform (the Multiple Listing Service) to make transactions happen is the best way to get homes sold. Not through apps, portals or any other network.
The In The Know™ campaign tells this story in language that consumers will understand and in a way that will enhance your value proposition.
Unlock a new conversation with your clients. This is your campaign.
Own it. Claim credit. Use it to benefit you!